Why Aftercare is Important

     When you've done all you're expected to do as a funeral director, the unexpected gestures of goodwill and concern are what the families you serve will remember the most.  In growing your business long-term, relationship management through aftercare is key to your growth in a competitive funeral industry.
    Those strong relationships can easily be forged with families by turning around the negative experiences and emotions they may be expressing with you into positive reflections of the loved one's legacy.  For those directors who simply look at their business in a functional perspective, they may miss the value of this emotional connection with the families, and fail to gain as many referrals or pre-planned clients as a result of this omission.
     The effort you exert to maintain a positive relationship with families you've served (without becoming bothersome) is essential to gain a flawless reputation in the industry that builds future referrals.  One method of helping bridge this gap successfully and gaining the highest reputation is sending a thoughtful letter along with a personalized memorial gift.  Sending the memorial gift does not encroach on the family's time, but expresses your sympathy and encouragement effectively.  

New Engaving Center

As promised, here is a new preview of what the new engraving center area will look like. This change over will take place in September. New features to include:

• the ability to order additional ornaments online
  and pay by Check OR Credit Card
• if you refer a new Funeral Home to us and they
  join the program, we will pay you $50 referral fee.
• a News section that will keep you up to
  date on specials we are running on promotional
  products to enhance your image even more!

So click on the screen shot below to take a look. Once the browser opens it in a new window, click on the image again to see it close-up. We would really like to hear your feedback so please leave a comment below the picture.