Calendars to Advertise Your Funeral Service

     Most calendar options are simple: spiral bound versus stapled, themed photography features or custom photo calendars, wall calendars versus desk pad calendars.  As a marketing tool for a funeral home, calendars provide custom imprint area on the bottom tab below the month date blocks that can be seen year round.  How can these be effective advertising tools?  By partnering with local churches, community organizations, or other types of organizations, your funeral home can sponsor free calendars for any of the above groups to give to members or the entire community.

    How does this help grow your funeral service's business?  Thousands of people then have your funeral home's name in front of them year-round, establishing your company as the preferred funeral provider in the community.  Even more effective for business growth, the calendars can have an invitation printed next to your logo and contact information for a special discount on pre-planned services.

     The marketing message could say something like "Plan ahead - Save over 20%".  This would help those who are not quite thinking about their own funeral service or that of loved one to take advantage of making arrangements before the need arises, simply for the savings.  Another marketing message to enhance your pre-planning sales could be related to saving the struggles of one's funeral being planned by family members during their immediate loss of their loved one.  Either message would be effective for a calendar sponsored by your funeral service, and will lead to long-term sales growth thanks to your company's reputation being on display year-round for thousands of people in your community. 

     Choosing a calendar style for your funeral service allows your company to express a peaceful message, a religious message, something related to the beauty of nature, or a variety of other themes.  From Jewish holiday calendars, Catholic calendars, to American calendars or nature-themed calendars, the possibilities to provide an attractive advertising calendar for your funeral home are endless.

Being the Funeral Home of Choice

     There are a lot of choices we make every day in life based on intuition, more commonly known as our "gut-feeling".  People choose a funeral home for pre-planning needs based on impressions they have of your funeral service, whether they are valid or not.  Because of this, every promotional product and contact point from your funeral company should encourage people to contact you for their pre-planning needs, or at least in the case of a loved one's passing.  The way your company's logo makes them feel, the attractiveness of your website, the experience their friends or family members had working with your directors in the past - its all about making people feel good about your company before they attempt to contact you for a funeral arrangement.
     
     Getting referrals for pre-planning options, a  great way to secure growth for your funeral home's future, is best accomplished through providing the best possible service to those families you are already working with.  The best service requires more than performing the basic funeral rituals, such as the service planning appointments with families to all the legal documentation required after the graveside closing.  The best level of service also calls for expressing sympathy to the family with a card, a memorial gift, or even an aftercare visit. 

     Some funeral homes, often with the greatest reputations in the industry, provide year-end memorial services where families can share a sense of closure to their loss of loved ones during the year.  It is these memorial services where funeral directors can show a level of hospitality and empathy that may be missed by the family during the original funeral service thanks to rushed schedules and wild emotions of family members they are consulting with.  A year-end memorial service where all families can get together allows everyone to celebrate the memories of those who passed during the year. 

     As part of these year-end celebrations, personalized memorial gifts can be given to each family in honor of their loved one's legacy.  These memorial items should be something that holds up to many years of use, and cannot easily break.  From personalized memorial ornaments to military veterans' flag cases, the value of a one-of-a-kind memorial gift spreads not only good-will, but sows the seeds of future business for the funeral home.

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