Building Client Loyalty

We understand how daunting your schedule can be as a funeral director:  Families to meet with, materials to buy, graveside services, embalming, comforting those who have lost their loved ones, and the list could go on and on.  Right?

When do you have time to work on building your business and image in your market?

If your answer is like that of most directors we talk to, this important piece of your business gets put off or delayed.  You know you need to do something personal to stand out against the others in your industry ... there just doesn't seem to be enough time to get it done.  Keystone Specialties, Inc. has created a way that can help you make a lasting impression for those you serve, while still keeping your already busy schedule on track.

We offer a memorial ornament program that is being used in aftercare programs across the country.  These ornaments are given as a memorial gift to a family member of the deceased in honor of their loved one.   Since 2002, these memorial ornaments have proven to be popular, as many recipients request additional pieces for other family members & friends.  The good will established by funeral directors who give this beautiful gift has brought a renewed sense of loyalty to their client relationships.  There's nothing as valuable as client trust in the funeral industry, and this is a program that anchors trust with a simple gift of thoughtfulness.