Tuesday, May 24, 2011

Calendars to Advertise Your Funeral Service

     Most calendar options are simple: spiral bound versus stapled, themed photography features or custom photo calendars, wall calendars versus desk pad calendars.  As a marketing tool for a funeral home, calendars provide custom imprint area on the bottom tab below the month date blocks that can be seen year round.  How can these be effective advertising tools?  By partnering with local churches, community organizations, or other types of organizations, your funeral home can sponsor free calendars for any of the above groups to give to members or the entire community.

    How does this help grow your funeral service's business?  Thousands of people then have your funeral home's name in front of them year-round, establishing your company as the preferred funeral provider in the community.  Even more effective for business growth, the calendars can have an invitation printed next to your logo and contact information for a special discount on pre-planned services.

     The marketing message could say something like "Plan ahead - Save over 20%".  This would help those who are not quite thinking about their own funeral service or that of loved one to take advantage of making arrangements before the need arises, simply for the savings.  Another marketing message to enhance your pre-planning sales could be related to saving the struggles of one's funeral being planned by family members during their immediate loss of their loved one.  Either message would be effective for a calendar sponsored by your funeral service, and will lead to long-term sales growth thanks to your company's reputation being on display year-round for thousands of people in your community. 

     Choosing a calendar style for your funeral service allows your company to express a peaceful message, a religious message, something related to the beauty of nature, or a variety of other themes.  From Jewish holiday calendars, Catholic calendars, to American calendars or nature-themed calendars, the possibilities to provide an attractive advertising calendar for your funeral home are endless.

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